Connect Network Inc. has launched IMMERSIVE, an agentic AI platform designed to support brands and agencies with media planning, campaign execution and optimisation.
The platform brings together planning, hyperlocal intelligence, creative intelligence, media discovery, buying, campaign monitoring and performance optimisation into a single AI-powered ecosystem.
According to the company, IMMERSIVE has been developed to address the complexity of India's fragmented marketing landscape. With campaigns often planned from metropolitan centres despite the country's diverse markets, the platform aims to help marketers access market-level intelligence and plan campaigns for locations across India.
The platform uses agentic AI to analyse multiple data points, including brand objectives, audience behaviour, location intelligence, media availability, market conditions, pricing benchmarks and historical campaign performance. Based on these inputs, it generates recommendations before campaigns are planned.
Connect Network said the platform is intended to help marketers make data-driven decisions across different markets through a unified planning and execution workflow.