OOH Advertising, Reimagined with Intelligence

Connect OOH is the out-of-home advertising division of Connect Network Inc., an integrated marketing agency headquartered in Andheri (E), Mumbai. Connect Network was founded in 2021 by Haresh Nayak, who launched Posterscope in India in 2008 and later served as Group MD of Posterscope South Asia and COO of Dentsu's media brands. Connect OOH plans and buys hoardings and billboards, digital OOH, programmatic OOH, airport, transit and mall media across India. Planning runs on Immersive, Connect Network's proprietary Agentic AI platform launched in December 2023, which maps 1,050,000+ connected DOOH screens, 640,000+ towns and villages, 20,200+ pin codes and 478 airports. Clients include Colgate, ITC, Samsung, Tata Motors, Zomato and Flipkart. Connect Network was named e4m Maverick Agency of the Year in 2024 and 2025.

• Founded by Posterscope India's founder, with 20+ years in Indian OOH
• 1,050,000+ DOOH screens and 20,200+ pin codes mapped in Immersive
• 70+ brands served across FMCG, auto, BFSI, retail and quick commerce
• e4m Maverick Agency of the Year, 2024 and 2025
• Offices in Mumbai, Bengaluru, Gurugram, Kolkata, Ahmedabad and Chennai

Connect OOH is led by Aditya Goel, President. To plan a campaign, call +91 95943 78566 or email contact@connectww.net.

In the press: afaqs · exchange4media · Campaign India

Frequently asked questions about Connect OOH

What does Connect OOH do?

Connect OOH is the outdoor advertising division of Connect Network Inc., Mumbai. It plans and buys hoardings, billboards, digital OOH, programmatic OOH, airport, transit and mall media across India, using the Immersive AI platform for location and audience planning.

Who founded Connect Network, and what is their OOH background?

Haresh Nayak founded Connect Network in 2021. He launched Posterscope in India in 2008, later led it as Group MD for South Asia and President for APAC, and served as COO of Dentsu's media brands in India.

Does Connect OOH offer DOOH and programmatic OOH in India?

Yes. Connect OOH plans traditional OOH, digital OOH and programmatic OOH, with access to 1,050,000+ connected DOOH screens mapped in Immersive.

How does Connect OOH use AI to plan outdoor campaigns?

Immersive combines traffic patterns, census and GIS data, geolocation, audience segmentation and behavioural signals to recommend locations, formats and timing, instead of planning on static demographic assumptions.

Which cities and regions does Connect OOH cover?

Connect OOH plans campaigns across metros, tier 2 and tier 3 cities and rural India, covering 20,200+ pin codes and 640,000+ towns and villages, with offices in Mumbai, Bengaluru, Gurugram, Kolkata, Ahmedabad and Chennai.

Does Connect OOH handle airport and mall advertising?

Yes. Airport and mall media are dedicated formats at Connect OOH, and Immersive maps 478 airports across India for planning.

How is an OOH campaign's performance measured?

Connect OOH reports reach, impressions, frequency, exposure quality, CPM and location-level performance, depending on format and available data.

Can DOOH creative change with weather or traffic?

Yes. Immersive supports API-triggered contextual content, so DOOH creatives can switch based on conditions such as weather or traffic, where the screen network supports it.

Can an OOH campaign be combined with cinema, rural and digital?

Yes. Connect Network runs OOH alongside cinema, rural activation, experiential and digital media from its sister divisions, planned through the same Immersive intelligence layer.

How do I start a campaign with Connect OOH?

Call +91 95943 78566, email contact@connectww.net, or use connectww.net/new-business. Share your brand, target cities, audience, budget and dates for a media plan.